Corporate Profile
Ceria Hari-Hari Enterprise ( M ) Sdn Bhd, also known as CERIA 99 is one of the Malaysia fastest growing retail chain stores. Since 2001, CERIA 99 has opened under the chain store franchise system and we keeps on investing and increasing in the number of outlets. In present day, a total of 50 branches have been opened all over West and East Malaysia such as Penang, Kedah, Perak, Selangor, Negeri Sembilan, Kelantan, Terengganu and Sabah.
We are a family owned business with the same strong value of customer focus now as when we first stated. Following the family tradition, Ceria Hari-Hari Enterprise ( M ) Sdn. Bhd. Operates on key principle is to offer customers a wide range of FMCG brands and non-grocery products at sensational prices.
Established since 2001, CERIA 99 has continuously aimed at excellence in every field of its operations as it diversifies and grows in tanderm with national progress. These business have expanded tremendously whice include the setting up of Ceria 99 chain store throughout Malaysia. Simultaneously, we have ventured and produced a new image in the wholesale and retail business.
Business Activities
With more than 20 years experience in the field, we are here to ensure that customer satisfaction is essential to us. It is a kind of dedication to service that has gained us such a loyal customer following over the years. High buying demands and repeated sales have proven the execellent service and quality of our products.
Through the reliability, product quality and services, Ceria Hari-Hari Enterprise has obtained the confidence of many clients which producing for the local and overseas markets including China, Thailand and Indonesia.
CERIA 99 is recognized for its unique variety of products across many departments including : Household department, kitchenware department, hardware department, electrical department, shoes department, toys department, sundries department, jewelleries department, stationery department, gift department, cotton department, plastic department and car accessories department.
Future Plan & Achivement
Due to a rising demand to accommodate the expanding industries, our marketing strategy is continues to work on expanding our resources to increase new outlet in Malaysia. On the purpose of expending and increasing share in the market.
Company Vision & Mission
We aim to be a leading corporation in wholesale and retail business by providing convenient services for the livelihood of customer in Malaysia. Our mission is to provide innovative quality products and services that exceed customer’s expectation and at the same time to achieve market leadership and operating excellence in every business segment.
Social Responsibility
It is true to say that successful management comes from support given by the community. Our responsibility here is to provide opportunities to help the poor and the sick in whatever way we can. Our companies item pricing of 99 cents is good in the sense that whoever buys the goods will get back 1 cent which they can donate generously as charity. Achievement from this charity work for these few years is not very encouraging and not up our expectation. However, we will still continue to do our best and our deepest hope is believing in whatever we give, we shall be rewarded in future. This is a form of human social sympathy to those in need. Thus this giving out spirit is merely helping ourselves by helping others first. Through this non-stop charity of giving back, we also hope to attract more customers to Ceria 99 to buy our goods at a very reasonable and competitive price.